Oracle's Acquisition of Peoplesoft
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Case Details:
Case Code : BSTR154
Case Length : 19
Pages Period : 2000-2005
Organization : ORACLE
Pub Date : 2005
Teaching Note :Not Available
Countries : United States
Industry : Software
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Background Note
Oracle
In 1977, Ellison along with Bob Miner & Ed Oates founded Software Development
Labs (SDL).
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They started providing consulting for a handful of corporate clients. Ellison
came across a paper called "A Relational Model of Data for Large Shared Data
Banks"written by EF Codd at IBM. Though IBM was itself unconvinced by the
commercial viability of the model, Ellison was fascinated by the concept and was
struck by its business potential.
He decided to commercialize the technology of relational databases. In 1979, SDL
was renamed Relational Software Inc. (RSI). The company released its first
database program compatible with both mainframe and desktop computer systems. In
1983, RSI changed its name to 'Oracle Corporation' to reflect its flagship
product Oracle Database Version 3.
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In 1980, Oracle had only eight employees and its revenues were less than $1
million. In 1981, IBM adopted Oracle's SQL for its mainframe systems and for
the next seven years, Oracle's sales doubled every year.
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Oracle went
public in 1986, raising $31.5 million with its initial public offering
(IPO). In 1987, when the packaged business application segment was just
taking shape, Oracle launched its business application division and
thereafter released its financial and project-management modules. A year
later, in 1988, the company released its Oracle Database Version 6 with
new features like online backup, but the version fell short of market
expectations on the reliability aspect.
By 1990, Oracle reported earnings of US$970.8 million. However, the
third quarter of fiscal 1990 was a bad quarter for Oracle as the company
posted its first losses after years of growth. The market capitalization
of the company fell by 80 percent and it was on the verge of
bankruptcy... |
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